Seinfeld: Not So Funny
September 10, 2008
Posted by Drew
I don’t really find that Jerry Seinfeld is funny. In fact, the next time you catch an episode of Seinfeld, pay attention and you’ll probably think he’s not funny either. The other characters on the show though, they were funny, and to me that’s Seinfeld’s strength. He makes the people around him seem funny.
In the new ad from Microsoft featuring Jerry Seinfeld (part of a new $300 million campaign), Bill Gates is the funny one - at least in my mind. Do I think paying Seinfeld $10 million dollars to be funny is a good idea? Absolutely not - but paying him $10 million to make Microsoft look funny sounds like a bargain to me.
Client: Microsoft
Agency: Crispin Porter + Bogusky
Categories: Advertising
