div whisperer

The animation in this advertisement is fantastic. Kind reminds me, in terms of sheer epicness, of the Guinness award winning commercial Evolution, which is one of my favorite ads of all time (the Cannes judges agreed with me).

It’s in German, but you can’t tell until the very end - at which point you’re not sure if she’s trying to sell you something or asking if you want a spanking. The ad is called The Evolution of Technology and is actually for an electronics retailer called Saturn, if that helps you understand the concept. Probably not.

Client: Saturn Electronics
Agency: Scholz&Friends