The Easiest Way to Kill a Popular Web Show
I don’t profess to be an expert on creating hugely popular episodic content online - if you need one I’d recommend Amber, Chris and Jeff from MGImedia - but as a consumer of such content I’ve noticed some unfortunate trends.
YouTube is a fantastic content incubator. Adam Ostrow of Mashable posted news from ComScore today which stated that in October, of this year, 147 million people watched videos online and 100 million of them watched those videos on YouTube. That’s more than two out of every three videos watched online are on YouTube.
It’s no surprise then that very well written, five minute niche web shows like my favorites Mr. Deity and The Guild found their audience on YouTube. Through volume of visitors alone you’re likely to find a following for great content.
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