div|whisperer

My girlfriend and I almost never agree on commercials that we both enjoy. I enjoy good advertising, and she apparently does not.

Every couple of years however there comes along an advertisement whose quality is so beyond reproach that we manage to somehow agree. Jill found this one on YouTube and gestured me over with so much enthusiasm that I assumed something must be 50% off somewhere.

It’s about time someone realized they could sell stuff to Canadians by reminding them how much they loath winter. All this commercial needs now is that guy with the beard from the old Canadian Tire commercials and Midas had a classic on their hands.

Client: Midas
Agency: DDB Canada Vancouver

Some fantastic pro bono work for Vancouver-based Looking Glass Foundation by DDB Canada. There’s two others in the campaign as well.

The web site for the campaign is also well done and there are some print components as well that I hear were well done as well.

If I manage to find the print pieces online somewhere I’ll update this post to include them. If anyone has seen them, please add the link to this post in a comment - I’m lazy.

Thanks for the tip AdFreak.

Client: Looking Glass Foundation
Agency: DDB Canada