div|whisperer

The Discovery Channel has launched a new channel image for what used to be their Discovery Home Channel. The new network, called Planet Green is supposed to be all about sustainable living.

It sounds wonderful until you learn that the makers of Hummer are the exclusive automobile sponsor. Swing and a miss.

The security guard in the ad however is really, really funny. His delivery of his line makes this entire ad worth the price of admission.

Client: Planet Green / Discovery Communications
Agency: Amalgamated LLC

This is an older ad, from french shop DDB Paris. I first saw it on various ad boards back in April but I think the campaign started running in May. Nicely done.

Client: GQ Magazine
Agency: DDB Paris